Coca-Cola – 1886
This week’s Throwback Thursday is all about the world renowned Coca-Cola Company! Founded in 1886 by Dr. John S. Pemberton, the beverage that is bought by millions every day started as an experimental drink sold in a local Atlanta pharmacy. In an attempt to popularize the drink, Pemberton’s friend and bookkeeper, Frank Mason Robinson, handed out coupons for free beverages. He also created the recognizable Coca-Cola logo in 1885.
Dr. Pemberton died two short years after starting his famous company, and never got to see his legacy that still lives on. As popularity grew, Coca-Cola wanted to serve even more groups of people. Rabbi Tobias Geffen of Atlanta kept receiving questions from other rabbis across the country inquiring if Coca-Cola was kosher for year-round consumption. The company provided him with the secret Coca-Cola formula, just as long as he kept the ingredients to himself. He saw that the beverage was made with tallow, or beef fat, as well as a grain that was not permissible during the Jewish holiday Passover, and suggested the company change them to vegetable-based kosher ingredients. The formula was tweaked, and in 1935, Coca-Cola was certified kosher.
Starting in 1915, the company wanted to filter out competition by manufacturing the same bottles all across the board. There were a lot of different and unique designs; some original bottles for the drink had a wide middle with a smaller base. Coca-Cola continued to toy with different designs until the final bottle was patented with the base wider than the middle and the top; or the “contour bottle” as the company calls it.
Cans of Coke started being manufactured in 1955. In the late 2000’s, Coca-Cola glasses were introduced, as well as aluminum Coca-Cola bottles, which were later used for their “Share a Coke” advertising campaign. Many vintage Coca-Cola bottles can be found at The PAST Antiques Marketplace!
Coca-Cola has experimented with many different flavor combinations in the past, and still are coming up with new ones! There are the standard Coke, Diet Coke, Caffeine-Free Coke and Coke Zero, as well as flavored ones like Cherry, Lime, and Vanilla still in production, and fairly new ones such as Coca-Cola Life and Coca-Cola Ginger. The Coca-Cola Company has filtered out flavors like Lemon, Orange, Raspberry, and Black Cherry Vanilla, though some are still available in Coca-Cola Freestyle machines, which can be found in many chain restaurants across the country.
Coca-Cola, as of today, is a billion dollar franchise that hosts many more of our favorite beverages under their company name. The PAST Antiques Marketplace at Nature’s Art Village holds many Coca-Cola Company antiques and collectibles including signs, bottles, and more! To learn more information on The Coca-Cola Company and to browse our full selection of antiques and collectibles, visit The PAST Antiques Marketplace at Nature’s Art Village on Route 85 in Montville, Connecticut!
Check back next week for a new Throwback Thursday post.